Businesses Work-Learn Insights – Page 2

The Buzzing Marketing Strategy that Generates Leads

July 31, 2019 by Edu-Advisor, posted in Businesses Work-Learn Insights, Marketing Professionals

All of the FANNG companies used the educational system to launch their tech empires. Facebook was able to launch it’s network successfully in schools. Amazon by selling textbooks, was able to launch successfully in schools. Even Apple launched by creating computers and marketing them in schools. Netflix and Google also engaged in developing their products for and with students.

Following the logic of these leading brands, how can you successfully reach a new customer base and add value to your brand? Launch career-focused projects working with schools. You may not have a product that quickly translates to the academic world but there is one opportunity that all companies have that will break barriers and establish your brand in the educational environment and that is career-focused educational experiences.

Because you have a business to run and you can’t dedicate all of your time and resources to marketing future career opportunities in schools, Dream2Career created a platform that makes quick, easy, and cost-effective connections for you. Our platform organizes and promotes your student-relevant programs such as badges, internships, camps, career fairs, lectures, job shadowing, hackathons, mentorships programs, and other training-based collaboratives in schools across the nation.

If you don’t have any workforce programs or events, don’t worry D2C has your back. Simply create a training recommendation and benefit by promoting your brand, your innovations and your career opportunities to the local student market. Using Dream2Career’s platform, you will effectively reach parents, students, and educators driving them to your community and career pages; forever embedding your brand’s value in the minds of these new customers.

Dream2Career’s mission is to help students find on-ramps to sustainable careers and we are thrilled that workforce development has become a marketing buzzword. Businesses are benefiting with access to new customers, fresh marketing content, and a new talent pipeline. Students are gaining access to brands and careers that they never knew existed. These collaboratives are changing communities and preparing students for the future world of work. Join us: Ignite and inspire tomorrow’s workforce TODAY!

Join 5 Million Voices Impacting 56 Million Students

March 12, 2019July 3, 2019 by Edu-Advisor, posted in Businesses Work-Learn Insights, Solving the Work-Learn Problem, Work-Learn Solutions for Businesses

Post Talent Recommendation | Change a Life.

Join Us: Help students succeed. Recommend schools, majors, programs and events to help students find and prepare for dream careers. Join Dream2Career.org. Based on your recommendations, students can find organized and useful information about existing career on-ramps.

Workforce Development = Student Development

March 12, 2019March 15, 2019 by Edu-Advisor, posted in Businesses Work-Learn Insights, Solving the Work-Learn Problem, Work-Learn Solutions for Businesses

Join Us: Help students succeed in life. Recommend schools, majors, programs and events to help students find and prepare for dream careers. Dream2Career.org

Workforce developers have been at this a long time, we need to hear your insights in the educational community. Working together we can impact the life of a child.

Businesses Make Training Recommendations and Help Students Succeed

March 5, 2019March 5, 2019 by Edu-Advisor, posted in Businesses Work-Learn Insights, Solving the Work-Learn Problem, Work-Learn Solutions for Businesses

New Educational Tool for Work-Learn Synergies

Dream2Career created a new educational tool that allows hiring managers to post recommendations that help students find and prepare for dream careers. Businesses that want to serve their communities are quickly seeing the benefits of this new platform. For only $29.95 hiring managers can create a talent request and recommend schools, majors, events or programs that match entry-level positions. This information is organized and shared with educators and students across the nation. Students are then able to tap into the industry-specific workforce pipelines and programs while being shielded from online scams.

Job-Seekers Beware!

Job boards have become pervasive, yet most offer few legitimate career opportunities and are the new way of scamming desperate career-seekers into giving up personal information. These deceptive practices have exacerbated identity theft and have done little to help students find sustainable careers.

Most businesses are doing their part to help students avoid job boards by participating in career fairs, offering internships, presenting at schools and even working with schools to enhance curriculum. Unfortunately, these opportunities don’t reach students and parents with a great enough frequency to impact the decision-making process for youth.

Finding a Needle: Student Options are Limited

When I was a student, I could look in the newspaper and see who was hiring in my town. Now with the internet, job boards make us feel that there are millions of jobs locally. The bait and switch process used by many job boards does little to help students navigate the system. These trolling platforms show headings for jobs and then when clicked, you find that the job is not even in the vicinity of your town. In too many cases, the jobs are not even available anymore, they make students provide personal information and pay fees just to access career information. This process should not sit well with anyone.

A student’s one remaining option might be to go to the businesses websites directly. Who has the time to investigate every website of every business in a specific region, let alone the 28 million+ businesses in the U.S.? Students need a way to limit and organize career information so they can find and prepare for dream careers. Dream2Career now offers a new free solution to educators, students, and career-seekers. Students can find entry-level salary information, and direct links to the appropriate hiring information provided directly by the hiring managers at each specific firm.

In the past, students were guided by teachers, counselors and parents but depending on the environment, this left some students with limited opportunities. Hearing only a few voices does not sufficiently cover all career options and rarely leaves students understanding what is best for them. Because of advances in artificial intelligence, healthcare, green energy, and the internet of things even the most well-educated person could struggle see all of the emerging career opportunities that will exist in the next few years. As industries workforce needs change, businesses can simply add to the entry-level training recommendations in their listing so students will be graduating matching workforce needs.

We say that students are lazy and lack motivation, but I truly believe students are uninspired and confused. There are more depressed students than ever before. These feelings are nothing like what we knew as children. Our lives were simple, “ignorance was bliss”. Students today see opportunities all around them, yet they have little to no guidance on how they might obtain these opportunities. This leads to feelings of hopelessness and despair. However, as we start to work together using the D2C Directory, students and career-seekers will be able to see pathways to their goals and communities will start to flourish.

Businesses Can Impact on 56.6 Million Students

Dream2Career is beginning make a difference in Philadelphia, but we need your help if we want to reach students across the nation. We need your insights and your specific career-related recommendations so we can help all students find and prepare for dream careers. Students need to hear voices from business leaders, talent professionals and even those still on their own professional journeys so they can figure out how to achieve success. Join us because working together we will have the greatest impact on our next generation workforce!

SME Weighs In: Students Need Industry Specific Career Advice

March 1, 2019March 1, 2019 by Edu-Advisor, posted in Businesses Work-Learn Insights, Naturalists, Specialists, Work-Learn Solutions for Businesses

I recently had a conversation with Troy Johnson, a leading voice in the trades industry, about how we might help students learn about high demand and emerging career opportunities that match career aspirations.

Read his brilliant insights:

I think [finding a way to help students find and prepare for careers] would create a much happier workforce as well. Technical education has become “the consolation prize” – to use Mike Rowe’s phrase – for students who can’t get into a four-year liberal arts college. It’s a shame because, as I think you will agree, not every high school senior should go to a traditional four-year college. There are multiple options for them now. Even the young people who finish a four-year liberal art bachelor’s degree accumulate six figures of debt. It’s really no wonder that they are so discontented as a group. And there seems to be no one advocating for reductions or limits on tuitions anywhere. The price of tuition has gone up faster than energy costs, food costs, and even healthcare, yet the emphasis is always on financing the tuition, not looking at ways to make these educational institutions more cost-efficient.
I’d really like to see a renaissance in career guidance and counseling that emphasizes more in-depth matching between students’ abilities AND interests against the real works needs of companies in the U.S. It is such an important point in these young peoples’ lives, they deserve more thoughtful advice and exposure to more potential career trajectories. With a smaller population of young people, I really think there could be a business concept that serves companies looking for bright high schoolers that they will hire for demonstrated work ethic and train them in-house for whatever job level skills the companies need filled.
Like I said, “America doesn’t have the skill problem, it has a recruiting problem.” Maybe what we need is something similar to the NFL draft where companies compete for students with strong skills right out of high school…It’s something to think about.

Some states are finding creative ways to create stature for positions in the trades. Dream2Career uses the term “specialists” to describe these positions because these individuals are the true problem solvers needed in our society. Join the conversation. What are your thoughts about how we might help students succeed?

What Should My Child Do After High School? Go to College, Trade School or Go to Work?

February 28, 2019 by Edu-Advisor, posted in Businesses Work-Learn Insights, Mavens, Naturalists, Processors, Protectors, Solving the Work-Learn Problem, Specialists, Visionaries, Work-Learn Solutions for Businesses

Society is starved for relevant insights about colleges, trade schools, and other work-learn solutions. Good advice can be found everywhere and that is the problem. Because insights are coming from everywhere it is difficult to make heads or tails of the information. Even for the most well-educated, it is almost impossible to help our children make informed decisions about their future. Many times the best advice comes to us after the decision is already made. For example, you might hear from an old friend who tells you about their career that has an abundance of job openings and then you find out that they were even able to retire at 45. If only you had this information sooner because your child just graduated with a degree in something totally different and is sleeping on your sofa. Should you send them back to school?

It just seems that it would be so much easier if we could find the answers about career preparation and emerging career opportunities when we are looking for them. Having the chance to hear the voices from others in our communities, as well as, industry experts. It would be excellent to even hear from those individuals with ideas very different from our own. Having access to these perspectives based on varying career-related experiences would give our children the best chance to fulfill our own career aspirations. Just think if you could hear from all of the hiring managers and industry professionals who are seeking employees in a specific region. This type of organic environment would provide amazing value and it could help so many communities thrive. The students graduating from colleges, trade schools and even those going to directly to work would more closely align with the needs of the workforce locally.

As an educator, I always wanted to do more for my students. I consistently brought professionals into my classroom to talk with students, recognizing that students need a village of responses to make better decisions about careers. For this reason, I set out on a course to try and figure out a way that we could help more students find the best career pathways while they were spending the least amount of money on tuition and other career-related expenses. I wanted students to be able to follow their passion, but still, have a realistic focus on how to achieve their goals. The only way through this problem is to provide information that helps students discover who they are while having access to information about all the jobs out there. This is quite a task, given the fact that the Department of Labor has identified at least 1100 job titles. But believe it or not, with the help of other educators we created a system that breaks all of the jobs down into 6 Mega Clusters for easy career matching.

There are certainly places that you can go to find career advice for your child. For example, there is an amazing group called Grown and Flown Parents on Facebook. In this group, parents seek advice from other parents about college for their children. This group is super active in less than 1 hour one career-related question will have will over 50 replies from other parents who have experienced similar situations. This platform is perfect for the person who asked the question and even those who have come across the thread, but wouldn’t it be even better to have a way to organize responses so those with similar questions could quickly and easily find the answers to their questions? These useful insights could help so many more families find the information that they seek. One problem with this group is that is college focused, not every child will attend college so parents of the child going to a trade school might not exactly fit into this group, but they certainly could benefit from hearing the voices of these other parents.

Because so many students and families are struggling to figure it all out, I started an organization in 2017 called Dream2Career. We are working with educators and business professionals on a platform called the D2C Directory. We are in the launching/testing phase of this solution, and we would love to hear your thoughts as we seek access to hiring managers and talent acquisition experts who can add training recommendations and relevant entry-level hiring information. If you are interested in helping, you are an industry subject matter expert or if you just want to stay informed sign-up and follow our blog. We will keep you updated on the progress. By this summer, we hope to have a fully functioning work-learn ecosystem that will help students find and prepare for dream careers.

Now Businesses Can Help Students Discover Sustainable Careers

February 25, 2019February 25, 2019 by Edu-Advisor, posted in Businesses Work-Learn Insights, Work-Learn Solutions for Businesses

Approximately 26 percent of businesses have developed effective job-seeker on-ramps to sustainable careers within their industries. However, this number will need to increase significantly if businesses want to be able to succeed in the future If your business offers internships, hackathons, mentorship, job-shadowing, career fairs, expos, on-the-job training, or any type of work-learn program, join us and help to create the next generation workforce. Dream2Career shares your work-learn programs in an organized and effective way; reaching students and career-seekers across the nation.

Businesses continually struggle with the skills gap issue, which is pervasive in the trades and other high demand industries. Ongoing efforts by those in the workforce community are providing a foundation for a new work-learn ecosystem where students are beginning to graduate career-ready and are able to fill available positions.

In order to bring the workforce programs and ideas to the educational community and to help students understand emerging career opportunities, the new D2C Directory was developed. This crowd-funded work-learn solution allows businesses to recommend and promote programs directly to those individuals seeking regional work. The filters in the D2C Directory are designed to help students engage with and understand the demands of each career before they waste time and money on the wrong training program.

The D2C directory is backed by psychology it helps match career aspirations with regional career opportunities. This directory replaces word-of-mouth advertising with a much more effective method; one that
reaches job seekers who are interested in your type of business. Students can search for the types of information that means the most to them such as, introductory salary, job location, training length, cost,
or format.

Job seekers select from the Six Mega clusters; mavens, naturalists, organizers, protectors, specialists and visionaries which are aligned with the 16 career clusters developed by the States Career Cluster
Initiative. The new D2C Directory offers a user-friendly on-ramp and it provides recommendations, programs and events about work-learn projects. The solution helps to filter, organize and validate programs and it shares this information freely with school districts across the nation.

Need Workers? Submit a Talent Request

February 20, 2019February 20, 2019 by Edu-Advisor, posted in Businesses Work-Learn Insights

Wouldn’t it be great if you could order workforce talent just like you order a new piece of equipment? You enter the technological specks: It needs to be 5G ready, it needs to work with Microsoft Office, and it needs to integrate with all current platforms. Then in a few days, weeks, or months, your product arrives ready for installation into your production schedule.

Now, you can submit a talent request in exactly the same way. All you need to do is complete a Talent Request at https://Dream2Career.org and we will start training individuals to meet your needs. In a few days, weeks, or months; depending on the complexity of your request, we will have your newly trained individuals ready for on-boarding. We will be working with our training partners to ensure that you can hire individuals who fit your exact specifications.

Don’t worry… We always work first with the student in mind. We are creating on-ramps for all industries for students to explore. Using Dream2Career‘s new D2C Directory students and job-seekers have easy access to organized and validated work-learn information from which to learn about and choose careers. The best part for the student is they will see career pathways before they waste their time and money on the wrong training programs. They will also be happier employees when they can easily find career opportunities that matches their interests and aspirations.

The best part for you, as the employer, is that you will have easy access to individuals who exactly match your hiring criteria-because you submitted the request. Retention rates will soar, saving you time and money. We are embarking on this brand new talent strategy, one that truly looks at the process through a completely different lens, but we are certain that in the end, your workforce environment will improve significantly.

You’ve already done all of the work, we just need to move your information from your website and other resources into the Talent Request form so that students can have access to industry information and your recommendations or specks so they know how to “build themselves”. The form is simple there are only a few boxes to click and you can share links to your current career resources. You know.. those great pages you developed that no one ever visits. Working with D2C, you will immediately see increased traffic to those pages. Remember this is a resource for entry-level talent what you say to them is completely up to you. Join us and let’s create the workforce pipeline you’ve always wanted. When you get your wish we will also be helping students succeed and communities flourish.

February 2019 republished from LinkedIn Dr. Kathleen Houlihan’s post