Tag: marketing

Re-Imagining Learning Communities For a Stronger Workforce

by Edu-Advisor, posted in Admissions Professionals, Businesses Work-Learn Insights, HR Professionals, Visionaries, Work-Learn Solutions for Businesses, Workforce Development

According to Internet Live Stats there are more than 1.7 billion websites. That number does not include the actual number of pages of content on each website. Just to provide a context for this number, small companies will easily have over 100 pages of content so it is difficult to comprehend the actual volume of data that is available online. This statistic becomes even more distorted when adding personal content like blog posts and other types of digital and social media. It is clear why the internet is a quagmire when looking for quality information.

What can be even more frustrating is that the websites with the most insightful information are never seen by the masses because these types of researchers, teachers, and developers lack the resources or the interest to “ranking number one on Google”. These educators want to provide information that is useful and will help others on their pathway to success. That is why it is critical to re-imagine education so that those who have the answers can simply connect virtually with those seeking a solution to that specific problem.

Dream2Career is re-imagining and simplifying the digital network for work-based learning experiences by connecting the learning provider and with interested students.  When students, parents, and educators get together with businesses and schools, learning happens and pathways emerge leading users to their dream careers. Educational agents work with the best learning programs and event providers to help students find and answer the question, “What should I do with the rest of my life?”. We help learning communities promote solutions, best practices, and mentorship in ways that supports the needs and curiosity of the student.

Dream2Career is designed to help businesses and schools promote programs and events to those interested in each specific discipline. Every program is not right for every student and Dream2Career has a mission of helping students connect with the right resources leading to their dream careers.  We do this by using our marketing expertise and an algorithm that is built upon the career clusters identified by the Department of Education and encompasses opportunities that highlight the 1100+ jobs identified by the Department of Labor. We work with schools and businesses to provide free access to resources that match and engage students and educators with local and virtual opportunities so they can be inspired about the future world of work.

Dream2Career consulting

The Buzzing Marketing Strategy that Generates Leads

by Edu-Advisor, posted in Businesses Work-Learn Insights, Marketing Professionals

All of the FANNG companies used the educational system to launch their tech empires. Facebook was able to launch it’s network successfully in schools. Amazon by selling textbooks, was able to launch successfully in schools. Even Apple launched by creating computers and marketing them in schools. Netflix and Google also engaged in developing their products for and with students.

Following the logic of these leading brands, how can you successfully reach a new customer base and add value to your brand? Launch career-focused projects working with schools. You may not have a product that quickly translates to the academic world but there is one opportunity that all companies have that will break barriers and establish your brand in the educational environment and that is career-focused educational experiences.

Because you have a business to run and you can’t dedicate all of your time and resources to marketing future career opportunities in schools, Dream2Career created a platform that makes quick, easy, and cost-effective connections for you.  Our platform organizes and promotes your student-relevant programs such as badges, internships, camps, career fairs, lectures, job shadowing, hackathons, mentorships programs, and other training-based collaboratives in schools across the nation.

If you don’t have any workforce programs or events, don’t worry D2C has your back. Simply create a training recommendation and benefit by promoting your brand, your innovations and your career opportunities to the local student market. Using Dream2Career’s platform, you will effectively reach parents, students, and educators driving them to your community and career pages; forever embedding your brand’s value in the minds of these new customers.

Dream2Career’s mission is to help students find on-ramps to sustainable careers and we are thrilled that workforce development has become a marketing buzzword.  Businesses are benefiting with access to new customers, fresh marketing content, and a new talent pipeline. Students are gaining access to brands and careers that they never knew existed. These collaboratives are changing communities and preparing students for the future world of work. Join us: Ignite and inspire tomorrow’s workforce TODAY!