Tag: hiring strategy

Why Social Media Isn’t Reaching Top Talent

by dream2career, posted in Hiring Managers, Specialists, Workforce Development

In today’s digital age, social media is often seen as the go-to platform for reaching a wide audience. However, the rise of “fake news” and AI-generated imagery has eroded trust in social media as a reliable source of information. This makes it increasingly difficult for businesses to use social media alone to create awareness about the opportunities they offer to both potential clients and prospective employees.

This is where Dream2Career comes in. We are offering the next big thing in communications; an expert-developed, gamified, learning media platform that can help businesses achieve both client outreach and talent acquisition goals.

The Challenge: A Crisis of Misinformation

Let’s face it, social media is flooded with unreliable information. Unchecked facts and AI-generated visuals blur the lines between reality and fiction, making it hard for people to discern what’s true. This decline in trust makes social media an increasingly ineffective tool for reaching qualified candidates who are genuinely interested in the opportunities your business offers.

The Solution: Dream2Career’s Learning Media Platform

Dream2Career offers a powerful alternative to traditional social media outreach. Our platform leverages engaging and informative learning media to:

  • Attract Top Talent: We help you create targeted content that showcases your company culture, career paths, and the exciting work you do. This attracts motivated and growth-minded individuals who are a perfect fit for your team.
  • Increase Industry Awareness: Especially in February, Specialist Month, we focus on creating industry awareness that educates and excites potential candidates about careers in manufacturing, trades, and architecture. This builds a pipeline of qualified and motivated professionals who are ready to hit the ground running and exceed productivity goals.
  • Brand Enhancement: Prospective clients and investors love to see that businesses are innovating by working with research and development, a.k.a learning methodology to generate new ideas and new collaborations.
  • Cost-Effective Recruitment: Our pricing starts at just $29.99 for a 30-day job listing, which includes free promotion on other popular job boards. This makes it an affordable way to reach a wider audience of qualified candidates.

Dream2Career: Your Partner in Building a Strong Workforce

Dream2Career is more than just a job board. We are a comprehensive platform that can help you attract top talent, build industry awareness, and create a strong employer brand that is connected to and supports community initiatives.

Ready to Get Started?

Visit Dream2Career.org to learn more about how we can help you achieve your recruitment and production goals this year.

Have Questions?

We’re here to help! Feel free to contact us with any questions you may have.

Together, let’s build a future where businesses and skilled professionals can connect and thrive.

Quality-of-Life Benefits Inspire Employees

by Edu-Advisor, posted in HR Professionals, Workforce Development

In the past, high school students had three choices; 1. go to college, 2. go into the workforce via the trades, or 3. go into the military. Today, these three options have evolved into countless options including badges, internships, co-ops, and certificates, just to name a few. According to Credential Engine, there are close to 1 million credentialing options in the USA alone. These new educational pathways have increased the number of nefarious training options designed to take a students’ money while offering limited employment opportunities upon completion.  Undecided career seekers are mesmerized by clever marketing campaigns with false employment promises making it very difficult for them to find the best pathway forward.

Business leaders like Whole Foods CEO, John Mackey believe that young people don’t want to work, but it is more likely that young people just don’t know who to trust and they, often, do not know who they want to become, making it very difficult to chart a pathway forward. Students are frozen in fear, not being able to find the best career on-ramps that match their interests and aspirational goals. These individuals are not shown how working for a company like Whole Foods, even entry-level, provides tremendous opportunities for networking, education, and professional growth.

Social media is flooded with volumes of data about high demand career options and careers with the highest salaries. These factors might be important to a job seeker; but they are far from the best measures to help candidates find and prepare for their dream career. The practice of pushing supply and demand or high income logic onto career seekers limits their chances of finding interesting career pathways that would help them to navigate the workforce system more effectively. These types of traditional workforce data limit career seekers ability to discover ways of making a career doing what they love.

Reimagining talent needs to focus on helping students/entry-level employees to discover opportunities that make them excited to learn and grow; where they see personal potential for career success. If the individuals can find jobs that match their passions, help them onramp, and gain requisite skills matching their interests, they will want to work. Employees will see work as a learning experience and they will want to grow with the company so they become the best versions of themselves. Providing educational benefits to employees has been shown to create loyal employees and increase job satisfaction, while offering 5x ROI, according to several studies conducted by the Lumnia Foundation.

Innovative companies use quality-of-life benefits (QoL), like education, in their talent recruitment portfolio to reimagine talent acquisition.  The most effective quality-of-life programs support local communities by creating an ecosystem that attracts new businesses and commerce to the environment. Building a community of engagement, through QoL programs, highlights what is happening locally and it helps individuals find career pathways to success. Reimagined talent acquisition, using QoL, incorporates the three-pronged work-learn system of the past; college, trades, and military experiences, into a new blended system that helps networked employees navigate this new complex work-learn environment as it inspires and delights career seekers as they on-ramp to dream careers. QoL programs are the best option to attract talent, improve working conditions, and provide more profitability, while reducing hiring costs. For businesses struggling to attract and retain talent consider QoL programs because we’ve found that it is the best strategy to reimagine talent acquisition into a system that works for everyone.

Need Workers? Submit a Talent Request

by Edu-Advisor, posted in Businesses Work-Learn Insights

Wouldn’t it be great if you could order workforce talent just like you order a new piece of equipment? You enter the technological specks: It needs to be 5G ready, it needs to work with Microsoft Office, and it needs to integrate with all current platforms. Then in a few days, weeks, or months, your product arrives ready for installation into your production schedule.

Now, you can submit a talent request in exactly the same way. All you need to do is complete a Talent Request at https://Dream2Career.org and we will start training individuals to meet your needs. In a few days, weeks, or months; depending on the complexity of your request, we will have your newly trained individuals ready for on-boarding. We will be working with our training partners to ensure that you can hire individuals who fit your exact specifications.

Don’t worry… We always work first with the student in mind. We are creating on-ramps for all industries for students to explore. Using Dream2Career‘s new D2C Directory students and job-seekers have easy access to organized and validated work-learn information from which to learn about and choose careers. The best part for the student is they will see career pathways before they waste their time and money on the wrong training programs. They will also be happier employees when they can easily find career opportunities that matches their interests and aspirations.

The best part for you, as the employer, is that you will have easy access to individuals who exactly match your hiring criteria-because you submitted the request. Retention rates will soar, saving you time and money. We are embarking on this brand new talent strategy, one that truly looks at the process through a completely different lens, but we are certain that in the end, your workforce environment will improve significantly.

You’ve already done all of the work, we just need to move your information from your website and other resources into the Talent Request form so that students can have access to industry information and your recommendations or specks so they know how to “build themselves”. The form is simple there are only a few boxes to click and you can share links to your current career resources. You know.. those great pages you developed that no one ever visits. Working with D2C, you will immediately see increased traffic to those pages. Remember this is a resource for entry-level talent what you say to them is completely up to you. Join us and let’s create the workforce pipeline you’ve always wanted. When you get your wish we will also be helping students succeed and communities flourish.

February 2019 republished from LinkedIn Dr. Kathleen Houlihan’s post