Category: Marketing Professionals

Attracting, Retaining, and Motivating Workers: A Marketing Challenge

by dream2career, posted in Marketing Professionals

In today’s competitive job market, attracting, retaining, and motivating top talent is a significant challenge for businesses. Organizations of all industries struggle with high turnover rates do to employee dissatisfaction. Furthermore, the image of workers underperforming in the workplace significantly hinders the company’s image in the eyes of the public and because of worker mistakes, employee behavior could lead to legal consequences. Therefore, marketers must work with HR leaders to develop innovative strategies that build a growth minded-workforce, one that projects insightful brands that support workers and their communities.

The Talent Recruitment Business is a Local Business

Companies are hiring more remote workers than ever. However, that doesn’t mean employers need to look globally to find qualified talent. Companies should consider developing recruitment strategies that support the location and the region of their offices.

Think Local: Often, the talent companies are seeking lives right down the street. According several studies conducted by Pew Research, the majority of adults live in their hometown where they grew-up. A record number of young adults, not seen since the Great Depression, are still living with their parents in the post-COVID era. By focusing on local recruitment, employers can tap into a pool of candidates who are familiar with the company and they are less likely to leave because of the company’s connection to their community. Hiring local can also reduce relocation costs and it creates goodwill with neighboring businesses for collaboration and enriching local engagement which is the gold standard in brand development. 

Employees as Brand Ambassadors

Employees play a crucial role in shaping a company’s brand. How they perceive and experience the company culture directly impacts how they interact with customers and potential recruits. By prioritizing employee satisfaction and engagement, marketers can create a positive and authentic brand image.

Collaboration with HR: To ensure a strong alignment between HR and marketing, it’s essential for the Chief Human Resources Officer (CHRO) and Chief Marketing Officer (CMO) to meet regularly. By working together, they can develop strategies to enhance employee experience and promote the company as an employer of choice.

A Community-Based Approach

Instead of relying solely on national campaigns, consider a more localized, gamified, educational approach to talent recruitment. By partnering with local communities, you can build relationships with educational institutions, community organizations, and local businesses to attract top talent.

Leveraging Local Initiatives: Initiatives like Operation Dream Landing in Indianapolis, run by Dream2Career, provide a valuable opportunity to connect with local talent and to build a workforce learning community. By participating in such programs, companies can showcase their commitment to education and community development while building a strong pipeline of motivated employees.

Conclusion

Attracting, retaining, and motivating workers requires a multifaceted approach that combines traditional recruitment methods with innovative strategies. By focusing on local talent, prioritizing employee experience, and collaborating with HR, marketers can create a compelling employer brand and build high-performing teams.

Indianapolis businesses can build a stronger workforce and give back to the community by joining Operation Dream Landing Indy. This workforce learning community offers benefits like free advertising, podcast opportunities, talent recruitment, and networking events.

Build Your Workforce & Give Back: Join Operation Dream Landing – Indy!

by dream2career, posted in Marketing Professionals, Workforce Development

Indianapolis Businesses, Attention!

Are you looking to:

  • Build a stronger, more skilled workforce?
  • Connect with dedicated military veterans and displaced workers?
  • Gain valuable exposure and local advertising opportunities?

Then join Operation Dream Landing Indy, a revolutionary workforce learning community in Indianapolis!

Here’s what you get:

  • Be part of an inspiring community of 500+ Indianapolis businesses committed to building the workforce of tomorrow.
  • Dominate local job searches: Get 1-month of front-page advertising on Dream2Career.in, attracting top talent.
  • Become a podcast star: Participate in one of only 20 live podcasts broadcasted directly into Indy classrooms, showcasing your company culture and opportunities.
  • Free recruitment resources: Fill your open positions! Post unlimited onramp positions and access student resumes for free.
  • Connect with purpose: Forge meaningful connections with military veterans and displaced workers, eager to contribute their skills and experience.
  • Promote ongoing learning: Highlight your work-learn events and attract highly motivated students.
  • Exclusive access: Enjoy invitations to special Operation Dream Landing Indy events, fostering valuable networking opportunities.

Don’t miss out! Make a positive impact on your community and build your dream team.

Book a meeting to learn more or join today!

Together, let’s empower Indianapolis’ workforce!

Dream2Career Logo

Seeking PA – ESG Businesses to pilot Dream2Career’s Micro-Drip Learning talent strategy

by dream2career, posted in HR Professionals, Marketing Professionals, Workforce Development

Philadelphia, Pennsylvania – May 20, 2024

Dream2Career, LLC is seeking environmentally and socially conscious (ESG-minded) businesses in Pennsylvania to participate in a pilot program designed to revolutionize workforce development. Our program, Operation Dream Landing (ODL), utilizes our innovative HIF Logic framework and Micro-Drip Learning system to empower employees, boost productivity, and decrease costs.

ODL: A Collaborative Learning Initiative

Operation Dream Landing offers a gamified and structured approach to general employee education. This program fosters a shared learning environment, improving communication and collaboration between the workforce and educational resources. By establishing a common language, ODL simplifies the often-complex educational process for both employees and employers.

The HIF Logic Framework

Dream2Career is introducing HIF Logic, a standardized workforce development infrastructure designed to enhance business productivity and reduce costs. HIF stands for Horizontal Industry Framework, encompassing six key areas:Maven, Specialist, Visionary, Naturalist, Processor, and Protector. These factions represent the various job functions within a company and contribute to the overall work-learn experience. HIF Logic fosters continuous development and ignites interest in personal and professional growth, ultimately creating a more valuable and engaged workforce.

Micro-Drip Learning: Building Confidence and Competence

Our Micro-Drip Learning platform leverages HIF Logic to deliver educational content in a gamified and predictable manner. This approach fosters shared learning experiences and builds confidence among employees, encouraging collaboration and a sense of hope for the future. The platform boasts a library of over 250 micro-courses, all developed by subject matter experts and utilized by more than 70,000 businesses. These courses address critical workforce needs,including cybersecurity, artificial intelligence, root cause analysis, process improvement techniques, safety, and work ethic. The gamified design keeps workers engaged without feeling pressured, while completion data can be used to identify high performers. Additionally, learning milestones can be integrated into employee rewards programs to further incentivize success. ODL can be implemented for existing employees or incorporated into the onboarding process for new hires. This program is also ideally suited to support employment initiatives for recovering individuals, re-entrants to the workforce, immigrants, and disadvantaged workers.

Predictable HIF Communications: A Community Approach

Similar to how holidays provide businesses with opportunities to collectively promote products and services,Dream2Career utilizes a HIF Logic-based media schedule to celebrate work-learn projects and developments within the local workforce and educational provider landscape. This approach ensures that all stakeholders, not just those prioritized by social media algorithms, have access to information about available work-learn programs, events, and experiences.

Revolutionizing Talent Development: Dr. Kathleen Houlihan’s Vision

Dr. Kathleen Houlihan, CEO and Founder of Dream2Career and the creator of HIF Logic, firmly believes that Micro-Drip Learning combined with the HIF Media schedule offers an effective solution to the work-learn challenge. By establishing a common work-learn language, HIF Logic fosters standardization and enhances employee motivation and engagement in performing meaningful work. Operation Dream Landing represents a revolutionary ed-tech solution that reimagines talent development for the benefit of all stakeholders.

Building a Motivated Workforce with ODL

Operation Dream Landing empowers business communities to cultivate a motivated workforce that is prepared to learn,work, and thrive.

Join the Movement

If you are part of a Pennsylvania workforce development community, a learning provider, or an employer interested in participating in ODL, please book a meeting using the information below. We also welcome inquiries from outside of Pennsylvania; businesses with the ability to organize local participation are encouraged to contact us at 570.779.9359.

Media Contact

Dream2Career 570.779.9359 https://dream2career.org/

Source: Dream2Career, LLC

Think Local – Hire Local

by Edu-Advisor, posted in HR Professionals, Marketing Professionals, Workforce Development

Businesses are seeking talent for vacant positions.  Why not consider hiring the person who is bagging your groceries or someone who holds the door for you? We come in contact with great people everyday, yet we turn to job boards to determine who we might employ. Instinctually, we know a good person when we meet them and for entry-level positions and, maybe, mid-level positions it might be more beneficial to your company and your community to think local.

If you need specialized training or skills for your employees turn to the education providers in your community. These local training providers will serve you better and for a fairer price then  “big-box, little content” degree mills that steal, money from the student and the opportunities from your community. If you work with the local education providers, they will help you to create a workforce pipeline that will serve your needs in the future and they will reduce your talent acquisition costs and even improve employee retention rates.

Try contacting your local workforce development teams and even get involved with projects in your community. Local groups offer community-based projects that are reimagining talent development and provide win-win solutions that benefit the employee and the employer.

Technology is cool, but it is only one of many tools that solve the worlds problems. Dream2Career believes that companies should start using collective impact solutions to bring back small town America.  This means using data, but also using logic and intuition. If something makes sense, it doesn’t need to be backed by years of research. It’s time to step back from technology and find new ways to inspire hope and innovation in the next generation workforce.

If you would like to discuss collective impact opportunities for your organization, contact Dream2Career.

Dream2Career (D2C) is a women-owned RPO agency that reimagines talent acquisition and optimizes the system for candidates and employers. D2C provides human-centric solutions that filter-in candidates who exceed expectations in the workplace.

Investment in Talent Pays Off For Businesses

by Edu-Advisor, posted in HR Professionals, Marketing Professionals, Workforce Development

Here are a few reasons to consider investing in talent during this time of record low unemployment.

  1. Using education to attract and retain talent is cost-effective. Paying job boards to post an entry-level, site-base position to reach candidates across the nation, wastes time and resources. Because job boards are keyword driven, they are designed to filter candidates out rather than filter candidates in. Only 35% of career seekers find their job using the position title, which is the main filter when using job boards. Because of the pandemic, candidates are searching for remote positions and the job boards can’t handle this search request uniformly, meaning quality candidates get missed and don’t become part of your prospective applicant pool. A better solution is to work directly with local educational providers when on ramping new talent. Not only can the educational system provide a talent pipeline, but it can also provide motivated candidates who want to grow with your organization. These prospective employees are also invested in the local community making them more likely to stay and thrive within the company.
  2. Here is a link to five studies, conducted in collaboration with the Lumina Foundation, that show talent development is worth the investment for businesses. Education related solutions offer a 5X ROI and inspire hope by upskilling current workers, which builds a community around education.
  3. Communities can work together using education to provide “collective impact”. Organizations have a shared mission to attract and retain qualified talent and organizing locally helps to streamline the messaging by illustrating career onramps that simplify outreach to students and career seekers. Harvard Business Review, recently conducted research with 73 business leaders, and they uncovered the need for this type of collaborative process which includes a “common agenda, explicit goals, metrics to measure success, and a funded “backbone” organization to ensure continuity.” This process can also benefit from a shared communication strategy like the one provided by the Horizontal Industry Framework.
  4. The most innovative companies are using education as a strategic talent advantage. InsideHigherEd and CNBC show how companies like Chipotle, FedEX, and Walmart are using education to attract and retain top talent. These companies are not only using education programs, they are expanding their offerings with new employee-focused training solutions. These companies are offering their workers something more than a paycheck, they are on ramping them into dream careers and providing their employees with a strong sense of belonging. By taking an interest in their employees’ personal and professional growth, they now have loyalty in the culture which provides an opportunity for relationship building in fun and engaging ways, consequently, helping employees to live their best life.

If you would like to discuss opportunities for your organization to use education as a strategic advantage, contact Dream2Career.

Dream2Career (D2C) is a women-owned RPO agency that reimagines talent acquisition and optimizes the system for candidates and employers. D2C provides human-centric solutions that filter-in candidates who exceed expectations in the workplace.

Dream2Career, LLC Certified By the Women’s Business Enterprise National Council

by Edu-Advisor, posted in HR Professionals, Marketing Professionals, Workforce Development

Dream2Career, LLC, a business specializing in promoting synergies between workforce and education, is proud to announce national certification as a Women’s Business Enterprise by the WBEC-EAST, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

Dr. Kathleen Houlihan, Founder and CEO of Dream2Career stated that, “The WBENC certification has provided countless opportunities to engage with corporations through their supplier diversity network. My only regret is that we did not learn about WBENC sooner because their engaging and informative seminars are essential and highly regarded by leaders of female-led businesses.”

WBENC’s national standard of certification implemented by the WBEC-EAST is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women.

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

About Dream2Career:

Dream2Career(D2C) is a boutique marketing agency that promotes career on-ramps through impactful social engagement. D2C is committed to offering curated, unbiased, reliable content that is balanced with captivating storytelling so users of our unique platforms can find and prepare for dream careers. To learn more about Dream2Career, LLC, please visit www.dream2career.org.

About WBENC:
Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 13,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and over 300 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification. For more information, visit www.wbenc.org.

 
Original PRLOG Release:
Dream2Career, LLC Certified By the Women’s Business Enterprise National Council

National Challenge: 90 Days to a Career Ready America

National Challenge: 90 Days to a Career-Ready America

by Edu-Advisor, posted in Admissions Professionals, Advice for Workers and Career Seekers, Businesses Work-Learn Insights, HR Professionals, Marketing Professionals, Trending, Work-Learn Solutions for Businesses, Workforce Development

Dream2Career challenges educational leaders to participate in 90 Days to a Career-Ready America. Schools and businesses that offer online experiences like webinars, courses, certificates, badges, degree programs, activities, virtual tours, educational games, learning communities, presentations, camps, educational kits, internships, mentorships, scholarships, incubators, or events for students of any age or ability, can post these experiences in a new way.  Dream2Career quickly connects learning experiences with the appropriate types of students based on their individual interest profiles.

Access to information has become a challenge because there is so much of it. Many organizations are posting lists of online learning resources for students. This is helpful, yet it takes too long for students and parents read through and check each website regarding all the of opportunities on the list, most of which do not apply to each unique circumstance.  These lists are all encompassing and consequently, poorly match to what each specific the learner is trying to achieve. Dream2Career filters learning experiences based on the user’s interests so students can quickly find the relevant information to immediately begin the learning process that matches their interests and aspirations.

Dream2Career is a women-led tech startup that developed a platform for schools and businesses to post online learning experiences in a student-focused way. Students, parents, educators, and career seekers need a resource that quickly matches needs and interests to the appropriate learning on-ramps. Using a unique algorithm, the platform integrates users interests and filters them through the Department of Education’s career clusters making it easy for users to receive only relevant learning experiences.

Some of the Best Planning Occurs in “Captivation”

Because of “shelter in place” rules, families are going to want to find tools that are useful in finding quality experiences to do at home. This unusual form of confinement offers individuals time to plan for their dream life and the best free tool to help families with this process is Dream2Career. NPR followed a group of inmates who completed degrees in prison and found that the learning experiences were able to inspire hope by making the time in confinement easier and more productive.  It is important to be able to see beyond our “incarceration” to life after this horrible pandemic. Using this newly found time to learn and to grow will inspire new ideas and it will create opportunities for a more promising future.

When we learn about things that interest us, innovation and prosperity await us on other side of this national disaster. Students, parents, mentors, and educators can register for free and we will email learning experiences that match the completed interest profile.

If you are a business or a school post learning experiences and help communities to find and prepare for dream careers.

Dream2Career consulting

The Buzzing Marketing Strategy that Generates Leads

by Edu-Advisor, posted in Businesses Work-Learn Insights, Marketing Professionals

All of the FANNG companies used the educational system to launch their tech empires. Facebook was able to launch it’s network successfully in schools. Amazon by selling textbooks, was able to launch successfully in schools. Even Apple launched by creating computers and marketing them in schools. Netflix and Google also engaged in developing their products for and with students.

Following the logic of these leading brands, how can you successfully reach a new customer base and add value to your brand? Launch career-focused projects working with schools. You may not have a product that quickly translates to the academic world but there is one opportunity that all companies have that will break barriers and establish your brand in the educational environment and that is career-focused educational experiences.

Because you have a business to run and you can’t dedicate all of your time and resources to marketing future career opportunities in schools, Dream2Career created a platform that makes quick, easy, and cost-effective connections for you.  Our platform organizes and promotes your student-relevant programs such as badges, internships, camps, career fairs, lectures, job shadowing, hackathons, mentorships programs, and other training-based collaboratives in schools across the nation.

If you don’t have any workforce programs or events, don’t worry D2C has your back. Simply create a training recommendation and benefit by promoting your brand, your innovations and your career opportunities to the local student market. Using Dream2Career’s platform, you will effectively reach parents, students, and educators driving them to your community and career pages; forever embedding your brand’s value in the minds of these new customers.

Dream2Career’s mission is to help students find on-ramps to sustainable careers and we are thrilled that workforce development has become a marketing buzzword.  Businesses are benefiting with access to new customers, fresh marketing content, and a new talent pipeline. Students are gaining access to brands and careers that they never knew existed. These collaboratives are changing communities and preparing students for the future world of work. Join us: Ignite and inspire tomorrow’s workforce TODAY!