Hey friends! Let’s face it, the buzz around higher education feels a little… strained lately. As a former educator, I see the incredible value of our campuses, but it feels like that message isn’t always breaking through. That’s why I’m excited about Dream2Career’s Operation Dream Landing (ODL) – a national effort to refresh how we talk about and experience college.
Think about the excitement around a new theme park, like Epic Universe opening in May. Even before it opens, bloggers are sharing sneak peeks of the food, rides, and entertainment, creating serious FOMO (fear of missing out)! Why can’t we generate that same kind of buzz around our amazing college campuses?
Operation Dream Landing aims to do just that. This shared Work-Learn campaign will bring families and businesses to your campus, showcasing the real impact of higher ed and sparking a love for learning. We’re talking about highlighting everything that makes your college unique – the awesome dining, the unforgettable campus experiences, the local traditions and lore, even the cool gear in your bookstore. If families are willing to invest thousands in a vacation, shouldn’t they be excited about investing in a life-changing college experience?
This isn’t just about attracting more students (though it will!). It’s about reminding everyone – potential learners who might not have considered college before included – of the incredible value and potential that campus life offers. We need to move beyond just talking about outcomes and create a real sense of excitement and possibility. This will bring about innovation and inspiration that will develop the motived, growth-minded worker that every business requires.
And let’s be real…stronger enrollment means more resources. This initiative is designed to boost tuition dollars and even create new revenue streams through your bookstore and continued learning programs. This allows for larger investment in qualified faculty and ultimately the opportunity to deliver an even better educational experiences, creating a win-win-win for everyone- the student, the business, and the community.
Let’s inspire hope and generate that FOMO for campus life. Not only will it be fun, but it will help us build the skilled, motivated workforce that businesses desperately need to solve the challenges of today and tomorrow.
Dream2Career would love to chat with you about how your campus can be part of Operation Dream Landing as we work together to reimagine education so the system works for everyone. Let’s connect and explore the possibilities!